Wealthy Baird on Design Historical past
Written by Richard Baird
Posted 28 September 2023
The next is a visitor article from Emblem Histories, a weekly Substack e-newsletter from the crew behind BP&O. Every week, Emblem Histories shares the context, ideas and issues behind among the most attention-grabbing logos and company id design programmes of the previous. Examine PAOS’ work for Bridgestone, Lippincott & Margulies’ 1969 model id for Coca-cola and Armin Vogt and Jean Reiwald’s 1968 emblem for Fiat. Uncover these and a 100+ extra right here.
In the direction of the tip of the Nineteen Sixties Italian oil firm Azienda Generale Italiana Petroli (AGIP) had secured the most important market share within the nation and its filling stations had been thought of to be one of the best outfitted and providing the widest vary of providers.
Buoyed by this success, AGIP launched into the event of a brand new company id. This supposed to higher mirror the standard of its service, assist with its growth into merchandise past gasoline, current itself as a significant Italian enterprise with a ‘sturdy social and cultural sensibility’ and assist its mission to ‘present a variety of providers’.
The Milan workplace of Unimark Worldwide, headed by Dutch-born designer Bob Noorda, was commissioned to evaluation and develop a brand new picture for the company. This could be huge in scope, encompassing design for service stations, gasoline pumps, packaging, signage, stationery, uniforms and the interiors of motel eating places.