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Antonio Lucio has lately been appointed as the brand new Chief Advertising Officer (CMO) of HP, succeeding Vikrant Batra. Batra, who has considerably contributed to the corporate’s development, will step down from his function on the finish of the yr after an extended and profitable profession at HP. Enrique Lores, HP’s CEO, acknowledged Batra’s priceless contributions and partnership.
Lucio, who beforehand held the identical place at HP earlier than leaving for Fb (now Meta), brings a wealth of expertise again to the corporate. His return is marked by his appointment because the Chief Advertising and Company Affairs Officer, straight reporting to Lores. Lucio’s preliminary tenure at HP was marked by important achievements in income development, market share growth, and enhancing HP’s fame globally.
Moreover his function at HP, Lucio is a outstanding advocate for variety, fairness, and inclusion within the advertising and marketing trade. He has launched Virtuoso Leap, a digital studying program for entrepreneurs, in collaboration with Nadine Dietz. This initiative has already educated lots of of leaders from international firms, with a give attention to ladies and other people of colour. Moreover, Lucio’s contributions to the sector of selling have been acknowledged along with his induction into the Promoting Corridor of Fame.
Lucio’s involvement extends past HP and advertising and marketing. He has served as an Government Fellow on the Yale Faculty of Administration and is the founding father of 5S Variety. This group focuses on remodeling advertising and marketing capabilities and accelerating the management journey for various expertise. His multifaceted profession and dedication to variety and training place him as a transformative chief within the trade
See first supply: Adweek
FAQ
Q: Who’s Antonio Lucio?
A: Antonio Lucio is a seasoned advertising and marketing government, lately appointed as HP’s Chief Advertising and Company Affairs Officer. He beforehand labored in the identical function at HP and at Fb (now Meta).
Q: Who did Antonio Lucio succeed at HP?
A: Lucio succeeded Vikrant Batra as HP’s Chief Advertising Officer (CMO).
Q: What are a few of Lucio’s notable achievements at HP?
A: Throughout his preliminary tenure at HP, Lucio considerably contributed to income development, market share growth, and enhancing HP’s international fame.
Q: What different roles has Lucio undertaken exterior HP?
A: Lucio is an advocate for variety in advertising and marketing, a founding father of 5S Variety, and an Government Fellow at Yale Faculty of Administration. He additionally launched Virtuoso Leap, a studying program for entrepreneurs.
Q: What’s Virtuoso Leap?
A: Virtuoso Leap is a digital studying program for entrepreneurs, specializing in variety and inclusion, co-founded by Lucio and Nadine Dietz.
Q: What recognition has Lucio obtained within the advertising and marketing trade?
A: Lucio has been inducted into the Promoting Corridor of Fame for his contributions to advertising and marketing.
Q: What’s 5S Variety?
A: 5S Variety is a corporation based by Lucio, aimed toward remodeling advertising and marketing capabilities and selling various management within the trade.
Featured Picture Credit score: Photograph by Mika Baumeister; Unsplash – Thanks!
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