Wealthy Baird on Design Historical past
Written by Richard Baird
Posted 9 November 2023
The next is a visitor article from Emblem Histories, a weekly Substack e-newsletter from the crew behind BP&O. Every week, Emblem Histories shares the context, ideas and issues behind a number of the most fascinating logos and company id design programmes of the previous. Examine Saul Bass’ work for Warner Communications, Otl Aicher’s model id for ZDF and Walter Ballmaer’s brand for Olivetti. Uncover these and a 100+ extra right here.
By the Nineteen Eighties Bandai Co., Ltd–a Japanese multinational toy and video games producer and distributor based in 1950–had grown to grow to be an business chief, working eight teams overlaying a wide range of totally different product classes. In 1982 these teams have been merged into one.
The restructuring was instrumental in getting Bandai listed on the Tokyo Inventory Trade and expressed its readiness and ambition to maneuver past an space of enterprise that was described as a ‘cottage business operating on inspiration’.
Recognising that the leisure business would develop far past toys and video games (Bandai would later be liable for launching the digital pet craze with Tamagotchi) Bandai sought out a brand new company id. This might outwardly convey the restructuring and renewed ambition of the corporate and put together it for additional enlargement while additionally sustaining the ‘vitality inherent to a medium-sized enterprise. Answerable for this could be PAOS, contemporary off engaged on iconic Japanese manufacturers akin to ASICS and Kenwood.