The trade’s premier leisure AI supplier, BENlabs, has been honored for its modern use of knowledge in influential advertising and marketing efforts. BENlabs gained each the ‘Finest Use of Information’ and ‘Finest Gaming Marketing campaign’ awards on the 2023 Influencer Advertising Awards. Overwolf is an all-in-one platform for creators within the gaming trade, and these awards are a testomony to the productive partnership between BENlabs and Overwolf.
Chief Government Officer of BENlabs Ricky Ray Butler was overjoyed by the reward, saying, “It’s great to see recognition of our staff’s work in creating and executing a complete data-driven technique to drive gross sales and neighborhood progress for a wide range of Overwolf Apps.” BENlabs is an trade chief in utilizing AI insights to propel manufacturers to the forefront of their respective industries, and their collaboration with Overwolf has been an enormous success.
Over the course of a yr, BENlabs and Overwolf ran a marketing campaign to revitalize and maintain the platform’s creator program. With BENlabs’ assist, this system shortly expanded from a single creator to over 100. This system attracted practically 100 million views and resulted in over 150,000 conversions; the numbers are staggering. The price per view (CPV) for BENlabs’ marketing campaign was lower by a formidable 50%, crushing benchmarks for the trade.
“Partnering up with BENlabs allowed us to really stage up our Influencer Companions Program,” mentioned Gil Tov-Ly, VP of Advertising at Overwolf. We got entry to cutting-edge viewers demographics and clustering instruments powered by AI, which allowed us to rethink the standard strategies of increasing ambassador packages. Because of the partnership, Overwolf was in a position to quickly develop its creator program, making in a single yr the progress that may have taken a number of extra.
BENlabs is an organization that makes use of synthetic intelligence to ensure a return on funding for manufacturers that select to promote in influencer, streaming, TV, music, and movie content material. BENlabs, the most important influencer advertising and marketing firm on this planet, offers a wide range of providers together with product placement, promotions, licensing company providers, and the bogus intelligence software program as a service (AI SaaS) platform TubeBuddy. To maximise their viewers and channel progress, TubeBuddy has helped 15 million creators and types.
Firms like Microsoft, GM, Frito-Lay, Bloomingdale’s, Tencent, and Reckitt Benckiser are amongst BENlabs’ spectacular consumer roster. BENlabs assists these firms in rising their digital footprints and connecting with their perfect clients by using AI and data-driven methods.
Overwolf, BENlabs’ award-winning marketing campaign’s companion, is a complete system for making and distributing and monetizing in-game content material like mods and personal servers. Overwolf is the premier platform for in-game content material creators because of its compatibility with greater than 1,500 video games and lively neighborhood of 165,000 creators.
Over $150 million has been invested within the Tel Aviv-based firm, and over $160 million has been distributed to sport builders. Overwolf’s aim is to assist the neighborhood of sport builders work collectively and switch their passion right into a paying career.
Whats up Accomplice’s annual Influencer Advertising Awards acknowledge excellent achievements by people, campaigns, and groups within the subject of influencer advertising and marketing. A panel of 35 worldwide specialists within the subject evaluates all submissions to find out which winners should be honored.
In abstract, the ‘Finest Use of Information’ and ‘Finest Gaming Marketing campaign’ awards gained by BENlabs display the corporate’s dedication to innovation and the success of its data-driven methods. These accolades spotlight BENlabs’ experience within the subject of influencer advertising and marketing and its success in serving to its companions obtain spectacular outcomes.
Profitable the 2023 Influencer Advertising Awards exhibits how efficient data-driven methods could be for influencer advertising and marketing campaigns, as was the case with BENlabs. BENlabs collaborated with Overwolf to fully revamp their creator program, which led to unprecedented ranges of person participation and enlargement. BENlabs continues to allow manufacturers and creators with their data of AI and knowledge evaluation, permitting them to higher join with their audiences and generate tangible outcomes.
BENlabs continues to prepared the ground in influencer advertising and marketing by using knowledge to create cutting-edge, profitable campaigns. BENlabs is poised to revolutionize influencer advertising and marketing by driving progress and engagement throughout a number of digital platforms because of their forward-thinking method and dedication to excellence.
See first supply: PRNewsWire
Often Requested Questions
1. What’s BENlabs and what latest awards has it gained?
BENlabs is a premier leisure AI supplier identified for its modern use of knowledge in influential advertising and marketing efforts. It not too long ago gained the ‘Finest Use of Information’ and ‘Finest Gaming Marketing campaign’ awards on the 2023 Influencer Advertising Awards.
2. What’s the significance of those awards for BENlabs?
The awards spotlight BENlabs’ dedication to innovation and the success of its data-driven methods in influencer advertising and marketing. They showcase the corporate’s experience and effectiveness in serving to companions obtain outstanding outcomes.
3. How has BENlabs contributed to Overwolf’s success?
BENlabs collaborated with Overwolf on a marketing campaign that revitalized and expanded the platform’s creator program. This partnership led to spectacular person participation and enlargement, in addition to a major discount in price per view (CPV).
4. Who’s Ricky Ray Butler and what’s his position at BENlabs?
Ricky Ray Butler is the Chief Government Officer of BENlabs. He expressed pleasure on the recognition of the staff’s work in implementing a data-driven technique for Overwolf Apps.
5. What providers does BENlabs present, and the way does it use AI in its operations?
BENlabs makes use of synthetic intelligence to make sure a return on funding for manufacturers that publicize in influencer, streaming, TV, music, and movie content material. The corporate offers providers reminiscent of product placement, promotions, licensing company providers, and AI SaaS platform TubeBuddy to maximise viewers progress.
6. What’s TubeBuddy and the way has it contributed to creators and types?
TubeBuddy is an AI SaaS platform that has assisted 15 million creators and types in maximizing their viewers and channel progress on digital platforms.
7. Who’re a few of BENlabs’ notable shoppers?
BENlabs’ spectacular consumer roster contains firms like Microsoft, GM, Frito-Lay, Bloomingdale’s, Tencent, and Reckitt Benckiser. The corporate helps these manufacturers develop their digital presence utilizing AI and data-driven methods.
8. What’s Overwolf and the way has it partnered with BENlabs?
Overwolf is an all-in-one platform for creators within the gaming trade. It collaborated with BENlabs to run a profitable marketing campaign that expanded its creator program, leading to vital person engagement and progress.
9. How does Overwolf assist in-game content material creators?
Overwolf is a complete platform that helps creators by offering instruments for making, distributing, and monetizing in-game content material like mods and personal servers.
10. What’s the annual Influencer Advertising Awards, and the way are winners decided?
The Influencer Advertising Awards acknowledge excellent achievements within the subject of influencer advertising and marketing. Winners are chosen by a panel of 35 worldwide specialists within the trade who consider submissions.
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