J Artistic Leisure Amplifies AAPI, Filipino Experiences


J Artistic Leisure, co-founded by JP Mallo and Justyn Reyes, has launched into a recent challenge to develop narratives centered on the cultures, traditions and tales of the Asian American and Pacific Islander (AAPI) in addition to Filipino communities for worldwide audiences.

Established in 2019, the corporate has already efficiently oversaw advertising and marketing campaigns for TV exhibits and films corresponding to Fairly Little Liars and The Gilded Age, using revolutionary promotional methods to encourage viewer engagement.

JP Mallo, a seasoned skilled within the leisure business, has held senior roles in quite a few main media firms. He’s now specializing in creating unique content material that brings to life AAPI and Filipino experiences. With Mallo’s intensive expertise within the area, he not solely brings a wealth of experience but in addition an genuine connection by means of his Filipino background.

Apparently, Mallo’s Philippine heritage has considerably influenced his profession selections. Along with this, he’s been concerned in advertising and marketing campaigns for profitable exhibits like “Orange is the New Black” and holds roles in boards that help inventive schooling.

Mallo strongly believes in incorporating his cultural identification into his work and sees his profession as a fusion of his heritage, ardour, and advocacy. This strategy has formed not solely how he works but in addition the content material he produces, creating work that embraces and celebrates range.

Collectively, Mallo and J Artistic Leisure are dedicated to elevating the profile of AAPI and Filipino narratives throughout the media. They intention to do that by creating significant and impactful viewers experiences by means of revolutionary and culturally delicate content material.

Their focus is on utilizing genuine storytelling to problem stereotypes and misconceptions about these communities, with the last word aim of making a extra inclusive leisure business. This perception guides each challenge they undertake, as they constantly search alternatives to amplify these untold tales.



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