On this episode of the Model Gravity Present, we delve into the world of name implementation with the seasoned knowledgeable, Darren Horwitz. With a exceptional observe report of helping over 100 corporations of their transformative journeys, Darren shares his wealth of expertise and insights. Collectively, we discover the often-misunderstood panorama of name implementation, separating myths from realities, and shedding gentle on the important pillars that underpin a profitable model change.
From sustaining model consistency over time to deciphering the nuances between a model refresh and an entire rebrand, this episode affords a complete information to these embarking on the model implementation journey. Whether or not you’re a model strategist searching for to evolve on this dynamic subject or a corporation contemplating a model change, Darren Horwitz’s insights are positive to encourage and information you in your pursuit of name excellence.
[01:38] Darren’s company work
[02:46] Myths and realities of name implementation
[05:41] Pillars of name implementation
[12:20] Psychology of change in model implementation
[16:05] Why tales matter in transformations
[18:53] Sustaining model consistency over time
[22:55] Refresh vs. rebrand
[26:14] Evolving journey of a model strategist
[31:59] The place to search out Darren
[32:44] What your first rebrand step ought to be
Join with Darren right here:
Join with Kaye right here: