Mazda by Rei Yoshimura & PAOS, 1975 — BP&O Historical past


Wealthy Baird on Design Historical past

BP&O Voices


Written by Richard Baird

Posted 21 March 2024

The next is a visitor article from Brand Histories, a weekly Substack e-newsletter from the crew behind BP&O. Every week, Brand Histories shares the ideas and concerns behind logos and company id design of the previous. Learn in regards to the logos for NBC, ICI and Spar, Saul Bass’ model identities for Warner Communications, Lawry’s and Minolta Uncover these and a 100+ extra right here.

Toyo Kogyo Co., Ltd. was the primary to develop the business utility of rotary engines. Regardless of this technological achievement, it hadn’t been capable of transfer its picture away from being a producer of three-wheeled service autos.

In 1971, in an effort to reposition the company as a number one producer within the minds of customers it launched ‘Mission Eliza’. As a part of this, a evaluate of its company id could be undertaken, standardising and convey into coherence all elements of its communications, future proofing the model and offering it with a set of inventory property that might reside for ‘so long as attainable’.

Driving the event of the Mazda company picture was Japanese design studio PAOS, who outlined three ‘conceptual expressions’ to outline all elements of the brand new company id; progressiveness, prime quality and empathy.



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