OREO Reimagines Its Packaging: A Candy Initiative


Do you know that “Oreo” is the sixth most typical title for black-and-white pets in addition to a widely known cookie model? Oreo, a well-liked cookie firm, stumbled upon this nugget of knowledge and promptly took corrective measures. To assist within the adoption of shelter animals, Oreo has launched the “Oreo & Pals” initiative in partnership with the promoting agency Saatchi & Saatchi MEA. The destiny of deserted pets within the UAE, particularly these named Oreo, might be improved because of this heartwarming marketing campaign. Uncover how Oreo is making a distinction with its recognizable packaging by way of a more in-depth have a look at this initiative.

Surge in Unclaimed Pets

Individuals’s lives had been drastically altered by the COVID-19 pandemic. Many individuals discovered solace and firm of their pets throughout these occasions of upheaval and isolation. The United Arab Emirates noticed an increase in deserted pets as normalcy returned. This disturbing sample is essentially attributable to the big variety of expats who’ve lately left Dubai for causes equivalent to higher job alternatives or visa issues. Oreo, realizing the gravity of the state of affairs, determined to go on into the hearth.

How “Oreo & Pals” Acquired Began.

Oreo has launched an initiative referred to as “Oreo & Pals” in collaboration with two of the most important animal shelters within the space, K9 Pals and Yanni Animal Welfare. These organizations are working collectively to search out properties for these lovable black-and-white animals, a few of whom are named after well-known cookie manufacturers. Oreo makes use of this marketing campaign to indicate its dedication to doing good on the earth whereas additionally drawing consideration to the issue of deserted pets.

Adjustments in Packaging

The well-known blue shade of Oreo’s packaging was modified for this particular promotion. The blue hue was ditched in favor of a monochromatic scheme paying homage to black and white animals. Three totally different kennels for canines, felines, and rabbits had been integrated into the design of the packaging. Now that they are often bought on InstaShop, pet homeowners who need to present their assist for the trigger with out sacrificing their candy tooth can accomplish that with out leaving the consolation of their favourite cookies.

Finding Everlasting Residences

Oreo created a microsite particularly for the initiative so that individuals trying to undertake a pet may accomplish that. Guests can simply browse out there pets and apply to undertake them because of the positioning’s simple format. Oreo’s mission is to enhance the adoption course of for shelter animals by placing folks in contact with animal rescue teams.

Most of the canine in our care are in search of new properties, and we’re all the time in search of revolutionary methods to get the phrase out. Solange Bornand, Supervisor at K9 Pals, thinks it’s nice that Oreo is supporting the group’s efforts to search out ceaselessly properties for shelter canine.

Oreo’s tagline, “Keep Playful,” matches in nicely with the objectives of this motion plan. Oreo is staying true to its playful spirit by tackling the problem of pet abandonment and partnering with pet rescues. The model’s revolutionary and lighthearted method to a critical challenge has efficiently completed each objectives: elevated understanding and elevated participation.

This marketing campaign captures the irreverent nature of Oreo completely. The that means, nonetheless, isn’t mild. In accordance with Saatchi & Saatchi Dubai’s Government Artistic Director, Gautam Wadher, “we’ve made the pets who’re up for adoption the celebs of all our communication.”

Oreo has gone above and past by modifying all of its social content material in an effort to extend the variety of pets adopted. By shifting the main focus from merchandise to pets, the model goals to attract folks’s consideration to the lovable animals out there for adoption. Oreo’s purpose is to search out loving properties for homeless animals by interesting to folks’s feelings with entertaining and touching content material.

Take part within the “Oreo & Pals” Revolution

Collaborating in “Oreo & Pals” is straightforward to do. Try the microsite particularly for adoptable pets and skim all about them! The temperament, care necessities, and favored actions of every animal are detailed in its particular person profile. In case you assume you’ve discovered your excellent pet, fill out an adoption software and begin the method of bringing a brand new pal into your life. In case you be part of the motion, you’ll do extra than simply give a pet a very good house; you’ll assist minimize down on the variety of undesirable animals within the United Arab Emirates.

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What’s the “Oreo & Pals” initiative about?

Oreo, in partnership with Saatchi & Saatchi MEA and native animal shelters, has launched the “Oreo & Pals” initiative to assist the adoption of black-and-white shelter animals within the UAE, a few of whom are named after cookie manufacturers together with Oreo.

Why was this initiative launched?

Resulting from a rise in deserted pets within the UAE post-pandemic, particularly by expats leaving Dubai, Oreo initiated this marketing campaign to search out properties for these pets and produce consideration to the problem of pet abandonment.

How has Oreo’s packaging modified for this initiative?

Oreo’s iconic blue packaging was modified to a monochromatic scheme reflecting the black and white shade of the animals. The packaging design now incorporates pictures of kennels for canine, cats, and rabbits, out there for buy on InstaShop.

What organizations are partnering with Oreo for this initiative?

Oreo is collaborating with two massive animal shelters, K9 Pals and Yanni Animal Welfare, alongside promoting agency Saatchi & Saatchi MEA, to facilitate the adoption of black-and-white animals.

How can people take part within the “Oreo & Pals” initiative?

Individuals can go to the initiative’s microsite to browse out there pets and apply for adoption. Every pet’s profile offers particulars on temperament, care necessities, and favourite actions to assist potential adopters discover a good match.

What’s the most important purpose of the “Oreo & Pals” initiative?

The initiative goals to enhance the adoption course of for shelter animals by connecting people with animal rescue teams, finally discovering loving properties for these animals and decreasing the variety of deserted pets within the UAE.

How does this initiative replicate Oreo’s model message?

Aligning with Oreo’s tagline, “Keep Playful”, this initiative showcases Oreo’s playful spirit and revolutionary method in direction of a critical challenge, embodying the model’s intention to do good on the earth whereas addressing pet abandonment.

What has been the response from the partnering shelters?

Solange Bornand, Supervisor at K9 Pals, appreciates Oreo’s assist to find ceaselessly properties for shelter canine, showcasing the collaborative effort in direction of addressing pet abandonment.

How has Oreo modified its social content material for this initiative?

Oreo has shifted its social content material focus from merchandise to pets to attract consideration to the out there animals for adoption, aiming to enchantment to folks’s feelings with partaking and touching content material to encourage adoptions.

How does the initiative plan to extend public understanding and participation?

By means of the redesigned packaging, microsite for pet adoption, and a shift in social content material focus, Oreo goals to boost consciousness, interact the general public, and facilitate the pet adoption course of, selling a major social trigger in a playful and revolutionary method.

Featured Picture Credit score: Photograph by SHAYAN IZADI; Unsplash – Thanks!



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