We’re a holistic partner that helps you with everything you’ll need.
From brand strategy, naming, and logo design, through
to guidelines, campaigns, and content, we build brands that
connect belief to the bottom line.
services
01
01
STRATEGY
Starting from the inside out, we meet with senior leaders and immerse ourselves in your organization to develop a purpose-driven brand framework to guide your business forward. The strategic framework aims to unlock your brand’s belief, unite the leadership, create brand alignment, define your differentiation, and identify your tribe.
RESEARCH & INSIGHTS,
BRAND BELIEF, PURPOSE, VISION, VALUES, BRAND ARCHITECTURE, CUSTOMER PERSONAS, BRAND POSITIONING
GPW, Chattanooga
branding
Steve Harvey Show to Real World BRAND position
PACIFIC LUTHERAN UNIVERSITY, Tacoma
brand
identity
NEW BRAND IMAGERY for PRIVATE ICON ESTABLISHED IN 1890
02
IDENTITY
BBB’s innovative design team will develop a comprehensive visual and verbal identity system to reflect your brand’s strategic objectives, distinguish it from the crowd, and bring your purpose-driven brand to life.
NAMING,
VISUAL IDENTITY, VOICE & TONE MESSAGING FRAMEWORKS, BRAND GUIDELINES
Gorgeous Growth Hair Salon & Boutique, Atlanta
holistic
Branding
imagery, messenging, and brand excellence
Disrupted Atlanta’s salon industry for good
03
ACTIVATION
ESTABLISHING A new or existing business as a solid BRAND
A purpose-driven strategy is only as good as it behaves. We craft the look and feel, stories, campaigns, experiences, and activations that create real, meaningful change. We’ll help you walk your talk by putting your brand belief into action.
BRAND CAMPAIGNS WEBSITE UX/UI DESIGN PACKAGING MANIFESTOS LAUNCH & ROLLOUT CUSTOMER EXPERIENCE EMPLOYEE EXPERIENCE SOCIAL GOOD
WHAT WE DO
02
WHAT
WE
BUILD
01
BRAND
CLARITY
Uncover, articulate, and consistently share the underlying reason your brand exists.
02
OWNABLE
POSITIONING
Define the unique position your brand will own in the hearts and minds of your customers.
03
COMPANY
INNOVATION
Evolve and innovate your brand to inspire customers and drive competitive advantage.
04
CREATIVE
STORYTELLING
Instill conviction and empathy in all communications to build a deeper brand connection.
05
DESIGN
SYSTEMS
Craft a visual design toolkit to guide your team through brand styles and assets.
06
COMMUNITY
GROWTH
Grow your tribe of employees, partners, and customers based on shared values.
07
LEADERSHIP
ALIGNMENT
Unite leadership and critical stakeholders around your brand’s belief, purpose, vision, and values.
08
LONG-TERM
VISION
Build a long-term vision that drives your employees, brand, and business forward.
brand starter kits
baseline
Establishing brand leaders from the ground up.
Celebration of life
Chester Hayes, Jr, Chicago
a BBB
Movement