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And there you may have it, the L.I.G.H.T. technique, a beacon to information your model to success!
– “L” for Laying Your Basis, constructing that physique of labor that showcases your experience. 🏗️
– “I” for Illustrating Outcomes, whether or not it’s your wins, consumer successes, or compelling case research. 📈
– “G” for Gathering Third-Social gathering Endorsements, including that stamp of approval from press, trade awards, or notable levels. 🏆
– “H” for Harnessing Borrowed Authority, connecting with authoritative figures and platforms to spice up your credibility. 🤝
– Lastly, “T” for Speak and Amplify, spreading the phrase once you’re featured elsewhere, proving that your opinion is in demand. 🗣️
With these steps, your model turns into a robust guiding gentle, attracting the correct shoppers with confidence.
However past all of the left-brain causes to decide on you, uncover your model’s distinctive, psychology-driven place out there. Get began by taking my free model quiz.