Twitter Takeover: 1 12 months Evaluation


It has been a yr for the reason that controversial acquisition of Twitter by Elon Musk, now generally known as X. This previous yr has been marked by a collection of dramatic occasions and selections which have left many questioning about the way forward for the platform. On this article, we are going to take a more in-depth have a look at the tumultuous journey of Elon Musk’s tenure because the proprietor of Twitter and discover the implications of his actions on the platform’s customers, performance, and total viability.

A Turbulent 12 months for Twitter

Elon Musk’s acquisition of Twitter for a staggering $44 billion raised eyebrows and generated important buzz inside the tech trade. The way during which the deal was executed, with Musk waiving due diligence and subsequently trying to again out, solely added to the intrigue surrounding the acquisition. Musk himself has admitted that he wouldn’t have purchased Twitter if he hadn’t been legally obligated to take action, which gives essential context for understanding his subsequent conduct on the helm of the corporate.

Considered one of Musk’s first strikes because the proprietor of Twitter was an enormous discount within the firm’s workforce. He justified this choice by claiming that Twitter couldn’t proceed to maintain the identical degree of losses it had been experiencing. Nonetheless, these monetary points had been additional exacerbated by the numerous debt incurred because of Musk’s buyout. Consequently, Twitter’s performance has been affected by varied points ever since.

A notable low level for the platform got here in July when non-verified customers had been restricted to viewing solely 600 tweets per day. This restriction was supposedly applied to fight the utilization of bots, however its impression was far-reaching and severely disrupted the person expertise. This incident prompted Meta, previously Fb, to swiftly launch a rival platform referred to as Threads, additional highlighting the dysfunctionality of Twitter beneath Musk’s possession.

Musk’s Method to Free Speech and Content material Moderation

Elon Musk has claimed to be a “free speech absolutist,” however his actions have usually contradicted this assertion. Whereas he has reinstated controversial accounts akin to these of Donald Trump and Jordan Peterson, he has additionally been extra accepting of content material restrictions in sure international locations. When requested concerning the takedown of content material criticizing Indian Prime Minister Narendra Modi, Musk cited the strict legal guidelines governing social media in India as the explanation for the elimination, stating that Twitter should adhere to a rustic’s laws.

Moreover, Musk has intervened in policing language on the platform to bolster his personal views. He has controversially claimed that phrases like “cis” or “cisgender” are thought-about slurs, demonstrating a bent to exert management over the platform’s discourse. It seems that Musk’s imaginative and prescient for Twitter extends past its present social media standing. He has expressed his want to rework it into an “all the pieces app” referred to as X, doubtlessly modeling it after the profitable tremendous apps in style within the Jap hemisphere.

The Impression on Customers and Advertisers

Regardless of the rising bugs, dysfunctionality, and lack of moderation on Twitter, the platform nonetheless boasts a large person base of 350 million month-to-month customers. Nonetheless, the extent of misinformation that has circulated on the platform, notably throughout the disaster in Israel and Gaza, has raised considerations concerning the platform’s suitability for accountable manufacturers to promote. The lukewarm response to paid subscriptions signifies that this income stream alone is unlikely to offset the prices related to content material moderation and different mandatory enhancements.

Not too long ago, there was information of Musk contemplating charging customers an annual charge of $1 for fundamental entry in sure international locations. Nonetheless, it’s questionable whether or not customers could be keen to offer their card particulars, particularly to a service they mistrust or dislike. Rolling out this charge worldwide might doubtlessly result in a big lack of customers and engagement for Twitter. If this pattern continues, it’s potential that Twitter might attain a important mass of disengagement, prompting even probably the most addicted customers to hunt different platforms.

The Way forward for Twitter Below Musk’s Possession

In mild of the challenges and controversies which have plagued Twitter beneath Elon Musk’s possession, many are left questioning concerning the platform’s future. The overwhelming presence of misinformation and the shortage of belief within the platform’s moderation talents elevate critical considerations about its long-term viability. Whereas it’s unclear whether or not these points will in the end result in the demise of Twitter, it actually feels as if the platform is on borrowed time.

As customers and advertisers query the platform’s integrity and effectiveness, it’s essential for Twitter to handle these considerations promptly. The platform should make important enhancements in content material moderation, performance, and person expertise to revive confidence and appeal to new customers. Failure to take action might lead to a downward spiral that would in the end seal the destiny of Twitter beneath Musk’s possession.

See first supply: The Drum


1. Who’s the present proprietor of Twitter, and when was it acquired?

Twitter was acquired by Elon Musk and is now generally known as X. The acquisition occurred roughly a yr in the past.

2. What had been some notable occasions throughout Elon Musk’s first yr because the proprietor of Twitter (X)?

Musk’s acquisition of Twitter was marked by a collection of dramatic occasions, together with a big discount within the firm’s workforce and the imposition of viewing limits for non-verified customers. These actions led to disruptions within the platform’s performance and person expertise.

3. What’s Elon Musk’s stance on free speech and content material moderation on Twitter?

Elon Musk has claimed to be a “free speech absolutist” however has taken actions that contradict this assertion. Whereas he has reinstated sure controversial accounts, he has additionally been extra accepting of content material restrictions in particular international locations, citing native laws. Musk has additionally proven a bent to exert management over language and has expressed a want to rework Twitter into an “all the pieces app” referred to as X.

4. How has the possession transition affected Twitter’s person base and advertisers?

Regardless of the challenges, Twitter nonetheless maintains a large person base. Nonetheless, the platform’s credibility has been questioned because of misinformation and considerations about content material moderation. Advertisers have raised considerations about promoting on a platform with these points, and the introduction of a paid subscription mannequin has not been met with a big response.

5. What’s the potential impression of Elon Musk contemplating charging customers an annual charge for fundamental entry?

Musk’s consideration of charging customers for fundamental entry might result in a lack of customers and engagement, particularly if belief and satisfaction with the platform proceed to say no. Rolling out such a charge worldwide might have important penalties for Twitter’s person base.

6. What’s the outlook for Twitter beneath Elon Musk’s possession?

The way forward for Twitter beneath Musk’s possession is unsure. The platform faces challenges associated to misinformation, content material moderation, and person belief. To take care of its viability, Twitter should handle these considerations promptly and make substantial enhancements to its performance and person expertise. Failure to take action might result in a decline in engagement and doubtlessly threaten the platform’s future.

Featured Picture Credit score: Joshua Hoehne; Unsplash – Thanks!



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