Exploring the Uncharted
Yeti, famend for its strong coolers and drinkware, has launched into a singular journey to map the two% of the world that is still uncovered by Google Road View. This enterprise, named “Mapping the Gaps,” entails sending 15 ambassadors to doc trails in distant and scenic areas across the globe.
Ambassadors on a Mission
These ambassadors have traversed various landscapes, together with British Columbia’s dense rainforests, the distant hillsides of Australia, and the arid deserts of Santa Fe. Their adventures, now a part of Google Road View, intention to encourage extra individuals to discover the outside.
Aligning with Product Launch
The marketing campaign coincides with the debut of Yeti’s Hopper line of backpack coolers, that includes prominently within the ambassador content material. It serves as a real-world product demonstration whereas tapping into Google Road View’s in depth attain.
Seamless Integration with Google Expertise
The combination with Google’s know-how for this marketing campaign proved smoother than anticipated. A trial run included mapping an unmarked path in Austin, Texas, demonstrating the simplicity of including content material to Google Road View.
Empowering Ambassadors and Public Participation
Geared up with the required gear, together with 360-degree cameras, the ambassadors documented their hikes in nice element. Yeti encourages the general public to have interaction on this motion by including their very own path discoveries to Google Road View, thus contributing to a rising database of outside adventures.
Complete Promotion Technique
To advertise “Mapping the Gaps,” Yeti is using a mixture of print advertisements, in-store signage, digital media, and social media platforms, aiming to encourage a motion of documenting and sharing nice trails.
See first supply: Adweek
What’s Yeti’s “Mapping the Gaps” Marketing campaign?
“Mapping the Gaps” is a challenge by Yeti to doc the two% of the world not coated by Google Road View. It entails sending ambassadors to distant and scenic areas to map trails and encourage outside exploration.
Who’re the ambassadors for this marketing campaign?
The ambassadors are a bunch of 15 people chosen by Yeti. They’ve various backgrounds and have explored varied landscapes like rainforests in British Columbia, hillsides in Australia, and deserts in Santa Fe.
How does this marketing campaign align with Yeti’s merchandise?
The marketing campaign coincides with the launch of Yeti’s Hopper backpack coolers. These coolers are featured within the content material created by the ambassadors, serving as a real-world demonstration of their utility.
How did Yeti combine with Google Road View?
Yeti efficiently built-in with Google’s know-how, initially mapping an unmarked path in Austin, Texas, as a trial. This showcased the convenience of including new content material to Google Road View.
Can the general public take part on this marketing campaign?
Sure, the general public is inspired to take part by documenting and including their very own path discoveries to Google Road View, contributing to a complete database of outside adventures.
What are Yeti’s promotion methods for this marketing campaign?
Yeti is selling “Mapping the Gaps” via varied channels, together with print advertisements, in-store signage, digital media, and social media platforms.
Featured Picture Credit score: Picture by Åaker; Unsplash – Thanks!